World Tourism Day

September 27, 2024

world-tourism-day

Empowering Sustainable Growth through Tourism

Tourism plays a pivotal role in fostering economic growth, particularly in emerging markets. As a labor-intensive industry, it generates millions of jobs, promotes cultural exchange, and drives investment across various sectors, including agriculture, construction, and retail. In celebration of World Tourism Day, IFC highlights its commitment to promoting sustainable and inclusive tourism projects that contribute to economic resilience and environmental stewardship.

Through investment in the private sector and collaboration with governments, financial institutions and sector organizations, IFC works to support tourism projects that drive economic resilience, especially in the countries and regions affected by global development challenges. In addition to financing tourism in emerging markets, recent initiatives include investments in supporting responsible tourism infrastructure, augmenting sustainable capacity for local businesses, and promoting strategic marketing to attract high-value tourism markets. By integrating sustainability and innovation, IFC is ensuring that tourism not only recovers but thrives, creating lasting benefits for local communities and ecosystems.

Examples of IFC’s work in Tourism

blended finance

Provided Sustainability Linked Loans and Bonds, as Green and Blue Loans to hotel companies committed to achieving higher environmental protection and resource efficiency targets.

Environment

Create an enabling environment by proposing policy reforms in coordination with the World Bank that will unlock private sector participation in the tourism market.

hotels

Developed advisory programs to support hotel developers and operators enhancing their local supply chains and better manage their relationships with the local community and other key stakeholders.

advisory programs

Support national governments through advisory programs on tourism-related policies and market positioning.

EDGE

Provide the EDGE (Excellence in Design for Greater Efficiencies) service to hotel developers to introduce reliable way to save on utility bills while reducing a project’s carbon footprint.

Videos

Green Tourism & Local Currency Bonds: Riccardo Puliti in conversation with Doan Quoc Huy

Rwanda’s E-Bike Revolution: Cutting Emissions, Fueling a Greener Future

Success Stories

The Future of Fiji’s Tourism Industry Is Green

Fiji’s Tourism and Marine Life Thrive Amid a Push for Sustainable Growth and Climate Resilience

Destination Zimbabwe

How IFC is getting Zimbabwe’s COVID-19 hit tourism sector back on track

Marhaba! Jordan Extends Welcome to Travelers

With dozens of biblical sites, Jordan strives to do a better job at courting tourists interested in religion and history.

Relevant Publications

Creating Markets in Cabo Verde

Pathways to Foster Sustainable Private Sector–Led Growth

Open to all: A survey on accessibility for persons with disabilities in Nepal's hotels

Ensuring accessibility at tourism destinations for all traveler